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Get help comparing broadband this Christmas
Get help comparing broadband this Christmas New
figures last week revealed that 'broadband' is now the top
product search term on the internet in the UK. Broadband Genie,
the specialist online service for c
omparing broadband, puts this down to a combination of
back-to-school and Christmas surges. Philip
Wilkinson, Broadband Genie CEO, commented: "Now is a
great time for people looking for broadband: price wars are
driving the costs down, while speeds just get faster and faster.
"We've found the biggest driver over the past two
months has been kids starting a new school year and needing
internet access at home to help with schoolwork. This is now
coinciding with the annual Christmas spending spree on new
computers, which is a great time to get broadband or switch
providers for a better deal. "Consumers know that
they can get better broadband deals on the internet, because
they can use comparison services such as Broadband Genie to
quickly compare a wide range of packages and deals."
Genie tips for comparing broadband The main things to
consider when comparing broadband services include:
1. Price. Generally, broadband will set you back between £10 and
£50 a month, but most services now slot into the £15-20/month
bracket. 2. Speed. This is becoming less important as
broadband connections get exponentially faster, but you can
currently choose on Broadband Genie between speeds of 512k
(slowest) to2Mb (fastest). The majority of connections are now
1Mb or 2Mb, which will be absolutely fine for more 'normal'
users. 3. Usage caps. Monthly usage caps are an
increasingly important feature of broadband packages, and could
be important if you download lots of large files (such as MP3s
and videos). If you don't do much downloading, just web
surfing,
then don't worry too much about usage caps. 4.
Availability. Importantly, not all packages will be available to
you (depending on your postcode, whether you have a BT line,
etc.), so the first step should be to find out which broadband
packages you can physically get. 5. Extras. Price is
affected by what 'extras' are included in the package, such a
free firewalls, email addresses, and so on. Most packages come
standard with an email address or two, but not much else.
6. Brand. Price is also affected, of course, by the
brand name, so you might find that comparable services cost more
from a household brand name because they have a track record and
have built up a certain level of trust with the buying public.
ENDS Notes to editors 1. Broadband Genie
allows users to compare broadband
online, and is part of Genie Group. 2. Genie
Group Ltd is a leading independent provider of internet
comparison shopping services in the UK, and was set up in 2004
by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group's
unique selling point is 'the Genie', which makes personal
recommendations to internet shoppers based on ground-breaking,
intelligent technology. This gives Genie Group the ability to
provide an enjoyable and satisfying internet shopping
experience, and deliver an unmatched quality of sales leads to
our affiliate merchants. Genie Group launched its flagship
broadband comparison service Broadband Genie in January 2005.
3. More information can be found at
http://www.broadbandgenie.co.uk. Please direct all media
enquiries to Ciaron Dunne (ciaron.dunne@broadbandgenie.co.uk).
Interviews with Philip Wilkinson can be arranged on request.
Consumer enquiries: samqam@googlemail.com
About the author:
sam is an avid user of the internet
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