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Gaming captures the hearts of gamers, alleviates loneliness, and creates a new market for businesses.
Gaming is popular with teenagers, women, children, as well as
men. Older people say they play games as it alleviates
loneliness and puts them in contact with others. Statistics
reveal that 41% of gamers are women and more than 43 % gamers
are...
High-Speed Internet Access For Remote Canadian Communities
(NC)—We are in the information age dominated by an on-demand knowledge society. Canada is one of the most connected countries in the world and the Internet has become so central to our lives that many people can't do their work or stay in touch...
Homecall Broadband
Caudwell Communications, telephony business from the Caudwell Group and owners of mobile phone company Phones4u announced in October their new phone line and broadband internet package. The broadband home service is known as Homecall.
The main...
Ten Basic Steps For Building A Web Site That Works
1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be...
What Is VOIP and Why Does It Matter?
One of the latest services available online is called Voice Over IP, or VoIP. Its also sometimes called internet telephony or broadband phone service.
VoIP lets users make phone calls using the Internet instead of the regular telephone...
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Internet Marketing: 10 Deadly Sins of a Poorly Designed Website
Face it. There are tons of websites out there but very few that
actually pull their weight and get results. Effective website
design is not easy. If it was, every business that put up a
website would realize enormous success. It takes many different
skill sets to pull together a killer website.
That being said, here is a list of website design sins for your
edification. Consider these deeply and I highly recommend you
make sure your website doesn't commit them.
Website Sin # 1 - Website does not have a crystal clear
objective. Why do you have or want to have a website in the
first place? What do you want it to do for your business?
Website Sin #2 - No clear call to action. This sin dovetails on
the previous one. Once you are clear on your website's
objective, make it real clear to your visitor what action you
want them to take. Clearly spell it out. Trust me, leave no room
for interpretation.
Website Sin #3 - Website does not have a means to capture
visitor's contact information. You are missing a tremendous
opportunity to gather prospects who are clearly interested in
what you have to offer - hence qualified prospects to market to
going forward. Do whatever it takes here. Offer what we call an
"ethical bribe" in exchange for their contact information.
Website Sin #4 - Website doesn't give visitors a reason to come
back. Unless your website is a one-time sales website, you must
keep it chock full of new and great content to keep it producing
for you.
Website Sin #5 - Website has no substance, all style.
Dovetailing on the previous sin, focus should be more on adding
valuable content as opposed to having flashy animations. Flashy
animations may wow your visitors once (if you're lucky),
but
great content starts building a relationship or dare I say a
dependency on you. Bottom line you're adding value to your
prospects.
Website Sin #6 - Website has an "it's all about me" mentality.
Keep the copy conversational in tone and focus clearly on what's
in it for your visitor. Make them feel that it's all about them
- make them feel special.
Website Sin #7 - Website is inconsistent with your "Brand". Your
website does not have to be the best looking site out there. It
is far more critical to be consistent (same overall look, feel
and design as your other marketing materials).
These next three sins are absolutely inexcusable and should not
require much explanation. Nothing will frustrate your visitor
more and detract from your credibility faster.
Website Sin #8 - Poor or inconsistent navigation. Don't make
people think. Make it real easy for visitors to find what they
are looking for.
Website Sin #9 - Dead links. This is a credibility killer.
Always do what you say you're going to do. It is amazing what
people can read into a dead link - the worst being that you
simply don't care enough about you visitor.
Website Sin #10 - Slow website. I know, it's hard to believe but
not everyone is using high speed broadband Internet connections
yet. A little compassion here goes a long way.
© 2005 Online Marketing Muscle -- All Rights Reserved.
About the author:
Dean Mercado is an Internet marketing coach, strategist, author,
and speaker. Dean and his company Online Marketing Muscle help
entrepreneurial professionals leverage the power of Internet
marketing to turn their businesses into money magnets. Visit
Online Marketing Muscle for many more Internet marketing tips.
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