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Can You Hear Me Now?
I'm sure you've seen the cellular phone commercial, two customers are on cell phones and one says, “Can you hear me now?” takes a step back and repeats, “Can you hear me now?” While commercials like that make us laugh,...
DSL Internet is a Simple and Easy Way to get Fast Internet Service
DSL – which stands for Digital Subscriber Line – is a great way to get high-speed internet service, without having to get a cable modem, or live in an area that has cable lines. DSL providers have very fast and comparatively cheap internet...
Finding the Right DS3 Bandwidth Provider
Telecommunications contracts can be much like a marriage and as we all know there are good and bad marriages. The fact is, when you enter into a telecommunications contract with a DS3 Bandwidth provider for reasonable amount of bandwidth or voice...
Protection for your PC - Painless and Free !
Painless (and FREE) P.C. Protection Viruses, Bugs, Worms, Dataminers, Spybots, and Trojan horses. The Internet is a veritable minefield of things that can invade your PC and affect it's Security and Performance. You can do something about it and...
The need for speed - find the fastest broadband with Broadband Genie
Broadband Genie, the online service for finding the fastest
broadband, is advising consumers not to get carried away with
recent headlines about 'super-fast' broadband speeds. Price,
usage caps, performance and availability are all at least...
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Internet Marketing: 10 Deadly Sins of a Poorly Designed Website
Face it. There are tons of websites out there but very few that
actually pull their weight and get results. Effective website
design is not easy. If it was, every business that put up a
website would realize enormous success. It takes many different
skill sets to pull together a killer website.
That being said, here is a list of website design sins for your
edification. Consider these deeply and I highly recommend you
make sure your website doesn't commit them.
Website Sin # 1 - Website does not have a crystal clear
objective. Why do you have or want to have a website in the
first place? What do you want it to do for your business?
Website Sin #2 - No clear call to action. This sin dovetails on
the previous one. Once you are clear on your website's
objective, make it real clear to your visitor what action you
want them to take. Clearly spell it out. Trust me, leave no room
for interpretation.
Website Sin #3 - Website does not have a means to capture
visitor's contact information. You are missing a tremendous
opportunity to gather prospects who are clearly interested in
what you have to offer - hence qualified prospects to market to
going forward. Do whatever it takes here. Offer what we call an
"ethical bribe" in exchange for their contact information.
Website Sin #4 - Website doesn't give visitors a reason to come
back. Unless your website is a one-time sales website, you must
keep it chock full of new and great content to keep it producing
for you.
Website Sin #5 - Website has no substance, all style.
Dovetailing on the previous sin, focus should be more on adding
valuable content as opposed to having flashy animations. Flashy
animations may wow your visitors once (if you're lucky),
but
great content starts building a relationship or dare I say a
dependency on you. Bottom line you're adding value to your
prospects.
Website Sin #6 - Website has an "it's all about me" mentality.
Keep the copy conversational in tone and focus clearly on what's
in it for your visitor. Make them feel that it's all about them
- make them feel special.
Website Sin #7 - Website is inconsistent with your "Brand". Your
website does not have to be the best looking site out there. It
is far more critical to be consistent (same overall look, feel
and design as your other marketing materials).
These next three sins are absolutely inexcusable and should not
require much explanation. Nothing will frustrate your visitor
more and detract from your credibility faster.
Website Sin #8 - Poor or inconsistent navigation. Don't make
people think. Make it real easy for visitors to find what they
are looking for.
Website Sin #9 - Dead links. This is a credibility killer.
Always do what you say you're going to do. It is amazing what
people can read into a dead link - the worst being that you
simply don't care enough about you visitor.
Website Sin #10 - Slow website. I know, it's hard to believe but
not everyone is using high speed broadband Internet connections
yet. A little compassion here goes a long way.
© 2005 Online Marketing Muscle -- All Rights Reserved.
About the author:
Dean Mercado is an Internet marketing coach, strategist, author,
and speaker. Dean and his company Online Marketing Muscle help
entrepreneurial professionals leverage the power of Internet
marketing to turn their businesses into money magnets. Visit
Online Marketing Muscle for many more Internet marketing tips.
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