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Don't worry about Scrooge this Christmas, by shopping online you'll save plenty of time and money
According to a study by BizRate Research, 60% of women were
already planning their online buying in September, compared to
only 42% of men. Women are also reported to carry the burden of
Christmas shopping with 55% taking on the...
How To Install Cable,Dls,And Dialup Modems Fast
When you want to access the Internet,you want to have the fastest Modem connection possible.And the dialup modem will do if you want just email basic surfing. The faster cable or dsl are a must have for such internet downloads of large...
Less Caffeine, More Internet through WildBlue
You need to visit a website loaded with pictures, animations and music. You click on the link. You go and put on the coffee. You wait. When it's done, you pour yourself some and carry it to your desk. You take a sip. It needs more sugar. You go back...
Shop, Surf or Send: Wireless Home Networks Deliver the Internet
(ARA) - The Internet is becoming as necessary as electricity and indoor plumbing. As its usefulness grows, so does the need to deliver a fast, reliable Internet connection to PCs and other home appliances.
Whether it’s downloading directions,...
Waandoo Broadband
Wanadoo have always strived to be at the front of the UK’s broadband industry. They were one of the first ISP’s to provide unlimited dialup, the first ISP to provide 1mb broadband at under £20 a month and this summer are trialling a method to...
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STREAMING MEDIA - Leveling the Playing Field for Small Business -
Statistics tell us that there are 5,000 new websites coming on-line everyday! And, sadly, they all have one thing in common...they are all starting to look the same. Our company, pursuing its own marketing efforts, has the need to look at thousands of small business websites, and they seem to have the same ingredients: a few pictures, lots of text, and maybe an animated gif. With the web surfer becoming much more "web savvy" than he was a year ago, and with the baseline computer system being a 250mhz multi-media capable Pentium, users today are expecting not only information but an entertaining web experience as well.
RealNetworks, the pioneers of streaming audio and video over the web, tell us that 86% of web site visitors will stay to listen or to watch a streaming media presentation! They have had 65,000,000 downloads of their G2 player, and Media Metrixs reports that 15,000,000 people experience a streaming presentation every week. With these statistics, the time is now for small business to take the initiative and leap into these new web-marketing techniques.
Streaming Media is the current breakaway technology of the Internet. As the broadband technologies of cable, satellite, and fibre optics evolve, the full media experience on the Internet is not far away. The capability of sending audio, video, and other forms of multimedia 365/24/7 is revolutionizing the way people communicate with each other and is sending the advertising industry into a tizzy. A business can now put a half-hour audio presentation on its' web site for one full year for less than the cost of an ad in their local Sunday newspaper!
Putting a streaming audio presentation on your web site is simple. Record your presentation on a high quality cassette tape and send it to an encoding company. (And who can better talk about your product or service than you can?) They will digitize your recording and optimize it for smooth and
effective streaming performance. They will then send you back, usually via E-mail, web-ready files to be put on your web site. (Some companies will also offer you hosting services on their G2 servers; then it's a simple process of adding one link to your site!) If you're uncomfortable with doing your own recording, you can send your script; most encoding companies offer professional voice talent. This can add to the cost of your presentation, but some people prefer this to doing the recording themselves.
Utilizing streaming audio adds far more than just a personal touch to your web site - it sets you apart and gives your site a leg-up over your web based competition. With audio, you can highlight the uniqueness of your product or service and offer a more detailed explanation of features that could not be adequately described with text. This is also a welcome and appreciated service for the visually handicapped web surfer.
For those businesses that have content that they would like to keep private, such as inter-company announcements or bulletins, your encoding company should be able to password protect your presentation. If you have audio content for sale, such as motivational materials or training tools, your streaming audio provider can arrange to provide subscription services. It is even possible to make your audio presentation so that it cannot be copied or reproduced in any way.
For a long time, museums and other exhibitors have known tha
Don Rhodes, owner of WBC Imaging, a company specializing in web site enhancement utilizing streaming media technology. Mr. Rhodes is a broadcast engineer who believes that the Internet is the media delivery system of the future.
Please direct all questions and comments to: info@wbcimaging.com
WBC Imaging
520-742-5780
http://www.wbcimaging.com
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